Branding Proposal

Taipei Film Festival 2013

To watch a film is to see the world behind cameras. The concept is to mimic the idea of viewing the world through the camera, hence the viewfinder-inspired branding. Taking the minimalist approach, the typography pairs with simple lines and shapes to create the logo, while the poster design is illuminated with local photographs for a taste of Taipei.

Photography is credited to Shannie Hsu.