Branding

Workhall Studio

Workhall is an expanding clothing brand in Canada originally from Edmonton. Its core value aims to improve the world by focusing the product on plant-based fabrics, and by reducing garment waste through free tailor services. My main role as the creative director was to rebrand Workhall to the target market and produce brand collateral that spoke to the audience. Through cheeky humour, I created slogans, messages and stationery that reflected the environmentalist standpoint of the brand.