A branding project
Jrnl (pronounced ‘journal’) is an award-winning Vancouver-based creative studio specializing in custom wedding stationery design. The goal for this branding project is to create a timeless and minimalist visual identity system that is able to house wedding stationeries that come in all colours. The typefaces chosen were Goudy Old Style and Futura PT - a classic pairing between the serifs and the san-serifs - in order to create a balance between the old and the new. The colour palette should be neutral, yet having the option of being a little bit more feminine to capture the female-dominating bridal market on social media.